I help entrepeneurs, freelancers and creatives
to reveal the essence in their story.
What I offer
Brand
Identity
Logo design, web design or the creation of a complete brand identity. Discover the deeper story that sets your work apart and represent the real you or your business.
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Strategy +
Concept
Marketing Strategy across both digital and print mediums. Creative concepts that are ready to communicate in a way that resonates.
Brainstorm
Stuck in the proces, can't find the right words or looking for a new creative spark? I offer BRAINSTORM sessions tailored for (soon to be) brand owners. Together, we will work to realign your focus and generate innovative ideas to help you move forward effectively.
With almost 13 years of experience in marketing & branding, I translate vision into form and help brands & people tell their own story. With clarity and confidence. In a way that works, both in words and images. I always look for contrast. What to show, what to leave out, and where space can speak for itself (hence the name The White Space.)
A selection of my work
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About me
My name is Karin Heurkens and I help people and brands make a meaningful impact. I believe that brands can (and should ) be more than just products. My work is driven by the desire to reveal the why behind a story and to make the invisible visible.
In 2013, I started my own company, and since then I’ve had the opportunity to work with a wide range of clients: from fashion and lifestyle brands to architects, cultural organizations and healthcare institutions.
My projects have been just as diverse.
From creating personal websites, writing trend reports, working as a book coach,
and developing (personal) brand identities
for entrepeneurs.
My mission is to reveal the why
and show the unseen
Across all these experiences, one thing has remained constant: the power of combining strategy, creativity, and intuition. I have a keen eye for detail and can quickly pinpoint the core of a problem.
My goal is always the same: to help others gain clarity, express their essence, and create work that resonates.
Need some help with getting clarity?
Worked for
Aaiko / Amor Mondial Resort Wear / ALRIJNE KLINIEK LEIDEN / Bureau Begeleiding Medici / ClickValue / Deborah Nas / De Wolven PR / Elisabeth Paulusschool / house of treats / Janneke Prein | Praktijk voor coaching / KALA GAMES / LEKKER BOATS / NAVIGATE ON TRUST | NEWCRAFT / New Venture / DOEN Energiestopper / Onewave the Agency / PRESENTTRAINING / Simply Happy at Work / SEB WATERSPORTS \ Stichting Voeding Leeft / Keer Diabetes2 Om / Studio van Beusekom / Total Realty Concepts / TEXTILIA | Van Bruchem Staircases & Interiors / Zinga | Premium Stretch Leather
Latest courses
Illustration course, 2025
Purpose & Branding course, 2025
NoNons Coach Intensive, 2024
SUE Behaveriol Design, 2022